Stuff contributes to New Zealand culture by connecting people to the stuff they want, stuff that matters, and to one another. With the erosion of trust in news organisations, and the increase of new players entering the market, Republik was challenged with the task of creating a campaign to launch and firmly establish Stuffs territory of constructive journalism. Constructive journalism is a way to break the cycle of news fatigue, provide Kiwis with a different perspective and connect with what matters and with one another.
We created a visually striking and compelling OOH campaign championing Stuffs journalism with New Zealanders - What Matters To You? Stuff.co.nz wants us to be immersed in the matters that make us who we are. Understand our unique place in the world. Make the news personal and relevant again. Not entertainment.
We were tasked with creating an integrated campaign to launch Regal’s new Manuka range of smoked and fresh salmon products.
We got Al Brown on board to promote this new range and we teamed him up with a cheeky, lovable New Zealand Fur Seal called Reg. They have fun talking up the superior taste, due to the salmon being raised in the pristine waters of the Marlborough Sounds, (the Merrior).
We launched on television, digital, out of home and across multiple social channels as well as in-store POS.
Consumer demand was so strong that the product had to be rationed to retailers.
World Advertising Research Centre in London ranked Republik the 39th most effective agency in the World for 2017.
Year on year, Unitec are challenged to increase applicant numbers, in a fiercely competitive market. For Semester One 2019 we created a campaign focusing on a number of students who have incredible success stories to tell. Each execution highlights the hands-on learning and support students receive at Unitec, which is what differentiates them from other tertiary providers. The campaign launched with OOH, digital and radio, and also includes media partnerships to highlight the fantastic things that Unitec are involved with.
To launch The Fuji Xerox 2100 digital printer in a truly unique way, we created a campaign that was unlike anything the printing sector had ever experienced before. We took the product and audience out of the drab, functional office environment and put them under the lights of the flamboyant and glamorous world of high fashion. The Haus of Versant campaign took the industry out of its comfort zone, achieved incredible sales results and won multiple national and international awards.
Along the way, our work has also been recognised by the industry as delivering outstanding effectiveness, solid thinking and great creative.
We were tasked with launching a bold, differentiated brand position for Unitec. By embracing their immersive education experience that blends theory with real-world application, we created a point of difference which became Unitec’s rallying cry to the market – ‘Think. Do. Unitec’.
We challenged category norms through a digitally-lead strategy and creative executions that delivered more relevant, engaging customer journeys and amazing results.
The three-phase, multi-year ‘Think.Do’ campaign began with tackling course availability, always the primary consideration and we promoted the ‘Think.Do’ approach alongside the breadth of Unitec courses.
Phase two challenged perceptions by communicating Unitec’s teaching methods, because everywhere ‘Looks like a classroom to us’. In a cluttered category, with a history of very traditional communications, these two phases repositioned Unitec.
The ambition for phase three was to realise a true ‘challenger’ positioning in the category.
We set out to prove the unmatched value of ‘Think.Do’ as an educational approach by doing the unthinkable - we handed over responsibility for this phase to the students themselves, with the results demonstrating ‘Unitec in Action’. This showed not just faith in the ‘Think.Do’ ethos, but what it means, and the value it has in practice.
Alongside industry experts the students brought the campaign to life creating a pop-up store to and dispensed their own range of delicious craft Maori-inspired sodas at key outdoor events across the summer. The concept literally took ‘Think.Do’ to the people.
The end results were remarkable, not only exceeding the KPIs but also achieving deep engagement. They generated national interest appearing on TV during One News and also received multiple enquiries about stocking the soda range. They are now developing a marketing plan for the sodas including an IP assessment.
The credibility of ‘Think.Do’ was tested and proven, with people seeing and tasting the results for themselves.
The campaign incontrovertibly demonstrated the validity and value of Unitec’s approach to learning.
Republik and client New Zealand King Salmon win the highly contested FMCG category at the 2018 TVNZ NZ Marketing Awards.
All is not well in our little piece of the South Pacific. Despite living in a sub-tropical paradise, the health of our children is alarmingly poor. And because of these statistics Starship Hospital urgently required more funding to aid with ongoing clinical research. This video and accompanying booklet was created to jolt our audience out of their indifference and take immediate action.
Until now, most of Volvo’s brand communication material was originated in Sweden. Production values are high, but unfortunately the tone and environment don’t necessarily reflect the lifestyle that Kiwi’s associate with and enjoy.
Republik was given the opportunity to create a 60 second brand piece for Volvo that showcased a range of Volvo cars being driven and enjoyed by Kiwi’s in truly iconic New Zealand environments.
This ran across TV, cinema, digital & social channels.
Fuji Xerox not only leads the industry in sustainable digital printing, they offer a range of innovate business solutions. The trouble was, nobody knew this. Our task was to create an integrated campaign that told the complete story. From their real-time track updates for train drivers, to protecting patient privacy in hospitals, there was plenty of news to share. Using a paper styled-world, we brought Fuji Xerox’s full offering to life.
Mini Epics, are a fun range of vinyl figurines based on characters from the Lord of the Rings.
The first edition of six were released in November 2017.
We recognised the audience was not just the typical Lord of the Rings fan base, so we rolled out a highly targeted, global Facebook campaign that showcased the products, created awareness and drove interested parties to Weta Workshop’s website to find out more information and/or purchase.
The results were huge and our audience couldn’t get enough.
The campaign drove just under 12,000 engagements, 8,000 clicks resulting in a 20:1 return on ad spend. Proof that using Facebook to target a defined audience can deliver big rewards for a small investment.
This full page New Zealand Herald ad for the Volvo XC90 ran the morning after Trump's election win. It was awarded at the CAANZ Axis Awards 2017.
World Advertising Research Centre in London awarded Republik the 29th most effective campaign in the World for Fuji Xerox ‘Haus of Versant’ campaign 2016.
This highly entertaining campaign immersed our audience in a quirky story of a Nigerian ‘entrepreneur’, Solomon Fujigwe. He was looking for ‘investors’ to help develop the liquid Gold and Silver bubbling up from the ground on his farm! After years of sending random emails he finally partnered with Fuji Xerox New Zealand. The resulting DM pack and launch event was so amazing that we delivered an 8 week ROI of $55:1. And on going sales have resulted in an incredible $101:1. This campaign won multiple national and international awards.
Every year Starship run their annual appeal. This time around, they wanted to talk to their national donor base, reminding the country Starship isn’t just for Aucklanders. We created a beautiful piece of work that combined haunting visuals with the familiar, yet tragic voices of newsreaders.
Panuku Development Auckland commissioned Republik to design and build an environmentally friendly, mobile information vehicle that could cruise the Downtown and Waterfront precints, informing and generating awareness of all the upcoming projects that are planned for the area.
Being super energy efficient and “kind of futuristic looking” the Info Bike is the perfect vehicle to help raise awareness about the projects aimed at taking the city centre into the future
In addition to the bike, Republik created the brand, website and all information material for Print, POS, Outdoor, Digital and Social Media.
We were asked to create a number of product feature videos for Volvo, highlighting the innovative features of their latest vehicles. While Volvo has access to a huge library of international assets, locally produced content is pretty thin on the ground. That’s why we needed an idea that connected Kiwis with the brand, instead of an information-heavy functional video. So we let Kiwis discover the features for themselves, and sent two complete strangers on a Sunday drive.
As part of The Trusts continued focus of giving back to the community and supporting the people of West Auckland, they gave back $1 million through the Million Dollar Mission campaign.
The campaign gave back to 32 local charities, not-for-profits, clubs, schools and other worthy causes by public vote.
Republik created the brand, website and all campaign material for Print, POS, Outdoor, Digital and Social Media.
The Kitchen Project is an awesome initiative that will change the way that Auckland’s food entrepreneurs can get started. The Kitchen Project provides an affordable commercial kitchen space for product development and mentoring. It helps that these businesses get off to the right start and ensures that they’ll be be financially sustainable and bring healthier and more diverse food choices to the communities of Auckland.
Republik was commissioned by Panuku Development Auckland to develop and create the brand, digital tools and narrative.
Republik was commissioned to rebrand Demsey Wood and produce all new business collateral including their website and campaign material for Print, Outdoor and Digital.
Blackwoods Australia is Australia’s leading supplier of Industrial safety equipment. They market, sell and supply over 50,000 different product SKU’s to the mining, construction and industrial business sectors.
Republik was tasked with designing and producing a product catalogue with over 2,200 pages. Using our online database system, all product images, codes and information was uploaded by the Blackwoods team in Sydney, then downloaded and built in our studio in Auckland.
Our proprietary systems and processes ensured accuracy and that timelines were adhered.