Until now, most of Volvo’s brand communication material was originated in Sweden. Production values are high, but unfortunately the tone and environment don’t necessarily reflect the lifestyle that Kiwi’s associate with and enjoy.
Republik was given the opportunity to create a 60 second brand piece for Volvo that showcased a range of Volvo cars being driven and enjoyed by Kiwi’s in truly iconic New Zealand environments.
This ran across TV, cinema, digital & social channels.