Fuji Xerox - A Golden Opportunity

This highly entertaining campaign immersed our audience in a quirky story of a Nigerian ‘entrepreneur’, Solomon Fujigwe. He was looking for ‘investors’ to help develop the liquid Gold and Silver bubbling up from the ground on his farm!  After years of sending random emails he finally partnered with Fuji Xerox New Zealand. The resulting DM pack and launch event was so amazing that we delivered an 8 week ROI of $55:1. And on going sales have resulted in an incredible $101:1