Mini Epics, are a fun range of vinyl figurines based on characters from the Lord of the Rings.
The first edition of six were released in November 2017.
We recognised the audience was not just the typical Lord of the Rings fan base, so we rolled out a highly targeted, global Facebook campaign that showcased the products, created awareness and drove interested parties to Weta Workshop’s website to find out more information and/or purchase.
The results were huge and our audience couldn’t get enough.
The campaign drove just under 12,000 engagements, 8,000 clicks resulting in a 20:1 return on ad spend. Proof that using Facebook to target a defined audience can deliver big rewards for a small investment.