Year on year, Unitec are challenged to increase applicant numbers, in a fiercely competitive market. For Semester One 2019 we created a campaign focusing on a number of students who have incredible success stories to tell. Each execution highlights the hands-on learning and support students receive at Unitec, which is what differentiates them from other tertiary providers. The campaign launched with OOH, digital and radio, and also includes media partnerships to highlight the fantastic things that Unitec are involved with.