We were tasked with launching a bold, differentiated brand position for Unitec. By embracing their immersive education experience that blends theory with real-world application, we created a point of difference which became Unitec’s rallying cry to the market – ‘Think. Do. Unitec’. We challenged category norms from creative executions through to a digitally-lead strategy that created more relevant, engaging customer journeys. Ones that ultimately delivered amazing results.