We were tasked with creating an integrated campaign to launch Regal’s new Oven Ready range of fresh salmon products.
Once again we got Al Brown on board to promote this new range, teamed him up with his cheeky mate, loveable New Zealand Fur Seal called Reg. They have fun talking up the superior taste, due to the salmon being raised in the pristine waters of the Marlborough Sounds, (the Merrior).
We launched using TV on Demand, digital display, out of home and across multiple social channels as well as in-store POS.