Volvo Sunday Drive Roulette

We were asked to create a number of product feature videos for Volvo, highlighting the innovative features of their latest vehicles. While Volvo has access to a huge library of international assets, locally produced content is pretty thin on the ground. That’s why we needed an idea that connected Kiwis with the brand, instead of an information-heavy functional video. So we let Kiwis discover the features for themselves, and sent two complete strangers on a Sunday drive.