To launch to C1000i we created an award-winning and entertaining campaign that immersed our audience in a quirky story of a Nigerian ‘entrepreneur’, Solomon Fujigwe. He was looking for ‘investors’ to help develop the liquid Gold and Silver bubbling up from the ground on his farm! After years of sending random emails, he finally partnered with Fuji Xerox New Zealand. The resulting DM campaign and launch event was so effective that we delivered an 8-week ROI of $55:1. And on-going sales resulted in an incredible $101:1. This campaign won multiple national and international awards.
C1000i Launch Campaign
Planning I Creative I Print Production I Website I Launch Event