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Cyberpunk 2077

Creative Production I Strategy I Media Buying I Digital I Social I Radio I OOH

Republik was tasked with the job of promoting and launching one of Bandai Namco’s largest and most anticipated global games to date.


The task at hand was to gain cut through and talkability in the crowded and hotly contested gaming world. Republik was able to gain huge awareness through a range of different media initiatives designed to spark interest from the wider masses, whilst at the same time ensuring we strategically delivered targeted messaging to our die-hard core gaming audience.


Led by above the line media spanning broadcast TV, a nationwide, interactive ‘treasure hunt’ via The Rock FM and a large scale transit layer. This mass media approach was underpinned by a high-impact video led digital campaign with website takeovers, rich media executions, social and various programmatic strategies to ensure we were targeting the gaming audience at various touchpoints throughout the duration of the campaign.


With millions of impressions across the country, thousands of clicks to site and record levels of conversions through retailers online and in-store, we were able to help drive one of the most successful country launch campaigns globally.



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