Businesses across the APAC region are being hamstrung by their current IT infrastructure; they may be on legacy systems that are patched together and not future-proofed, or they may not have the opportunity to move to the Public Cloud due to sovereignty requirements in their region.

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That’s where Microsoft Hybrid Cloud solutions comes in to play; a flexible approach to managing data and IT infrastructure, that allows them the benefits a cloud-based ecosystem, without shifting from their current system. Thus enabling streamlined processes, and the ability to unlock crucial data insights. What’s more, it can be customised to meet their specific needs, and is all managed within one easy place.

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However, as a complex offering, Microsoft required a set of comms clearly communicating the service and the many benefits of Microsoft Hybrid Cloud, to arm their staff and wide range of distribution partners to clearly demonstrate the offering to their customers.

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The communications were broken down into a precise ‘Connect. Protect. Transform’ messaging framework. This was demonstrated through digital display, social activity and direct communications.