The Mr Rental brand was tired and outdated. Our first task was to redesign the brand, develop a positioning and demonstrate its use across multiple applications, from signage to delivery vans, and stationary to business collateral.

Before we could create campaign assets we conducted research, as we needed to gain a deeper understanding of the wants and needs of the various audience groups we wanted to talk to. From there we had a lot of fun developing a creative platform that could translate across all marketing and media channels, creating a personality for the brand, while delivering a market position that Mr Rental could own.

Mr Rental allows you to make the most of any situation that comes your way - whether it’s an extra bed for a friend that needs somewhere to stay for a while, your own fridge in your student flat, or a big-screen TV to watch your favourite sport on. You can get it all from Mr Rental, on your terms.

This campaign is all about celebrating the beauty of relationships. Short, medium, or long term.