Regal Salmon, New Zealand’s leading brand of fresh, cold and hot smoked king salmon products, briefed us to develop and create a new website that would become the destination for Kiwi foodies wanting recipes and inspiration on how to prepare and cook amazing meals using their products.

It needed to showcase the growing range of product and the hundreds of recipes, as well as being easily editable through a friendly CMS system, allowing changes to content without having to be an IT specialist.