Versant 2100 Launch Campaign Direct Marketing
Planning I Creative I Print Production I Website I Launch Event
To launch The Fuji Xerox 2100 digital printer in a truly unique way, we created a campaign that was unlike anything the printing sector had ever experienced before. We took the product and audience out of the drab, functional office environment and put them under the lights of the flamboyant and glamorous world of high fashion.
The Haus of Versant campaign took the industry out of its comfort zone, achieved incredible sales results and won multiple national and international awards.